HASHY Studio

Videos and campaigns to present your brand.

For brands that need quality films without the structure of a traditional production.

Festa XVHASHY Studio films

What we deliver

When it makes senseWhen video is needed, but a traditional shoot doesn't fit the budget.

  1. 01

    Commercials and product films

    The product as the star, in any setting.

  2. 02

    Corporate, real estate and hospitality

    Spaces and experiences shown before the visit.

  3. 03

    Pre-production and storyboards

    Script, references and scene plan.

  4. 04

    Hybrid production and effects

    Real footage combined with generated elements.

  5. 05

    Versions per format

    Lengths, languages and cuts for each channel.

Visual direction before production.

Storyboard: the forest

Storyboard: the forestFesta XV. Wide, cowboy and medium shots noted before generating.

Studio services

Events and partiesVertical ads and teasers to promote dates, line-up and tickets.
Biographical filmsLife stories told with cinematic language.
AnimationCharacters, shorts and animated series.
Music videosMusic videos with characters and settings that don't exist.
Programs and campaignsScript, sets and cast for TV and social media.

From idea to film.

Every Studio film goes through the same stages, with human curation in all of them. The frames below come from the pre-production of real projects.

See a documented process
  1. 01

    Idea

    The core idea the film needs to communicate.

    Festa XV key art: a princess under an arch of roses, with the castle in the background.
    Festa XV
  2. 02

    Script

    Scenes, lines, pacing and length per format.

    Storyboard for scene 2 of Festa XV, with the shot type noted.
    Festa XV
  3. 03

    Visual direction

    Study frames and visual rules for the film.

    Sheet of the Festa Sem Juízo stage from eight angles.
    Festa Sem Juízo
  4. 04

    Generation

    Scene production with generative AI.

    Character sheet for Anúncio Festa Oficina in five views.
    Anúncio Festa Oficina
  5. 05

    Curation

    Human selection of the best takes and fixes.

    Production board with the shots of Anúncio Festa Oficina and their references.
    Anúncio Festa Oficina
  6. 06

    Editing

    Editing, soundtrack, sound design and pacing.

    Festa XV editing timeline.
    Festa XV
  7. 07

    Delivery

    Files per channel, length and aspect ratio.

    Festa XV

Human direction and provenance.

  • People direct every stage

    Script, visual direction, take curation and editing are the team's decisions. AI speeds up production.

  • Documented process

    Case studies show the stages and the tools used in each one, when the project allows.

  • Synthetic isn't a real record

    Generated images and characters are never presented as footage or testimonials of real people.

  • Footage and rights

    The client's photos and videos come in after we assess quality and usage rights.

In production

Alice, Halloween special.

A dark reimagining of Wonderland, from the endless corridor to the garden of clocks. These are pre-production frames: storyboards and character sheets.

  • Alice pre-production: Waking up in the enchanted forest
    Waking up in the enchanted forest
  • Alice pre-production: Alice in the endless corridor
    Alice in the endless corridor
  • Alice pre-production: The staircase and the void in the sky
    The staircase and the void in the sky
  • Alice pre-production: The enchanted mirror in three acts
    The enchanted mirror in three acts
  • Alice pre-production: Storyboard of the garden of clocks
    Storyboard of the garden of clocks
  • Alice pre-production: Portal of hope to the golden cage
    Portal of hope to the golden cage
  • Alice pre-production: Portrait of the queen of the enchanted labyrinth
    Portrait of the queen of the enchanted labyrinth
  • Alice pre-production: Triptych of terror in the red room
    Triptych of terror in the red room
  • Alice pre-production: Enchanted tea under the giant mushroom
    Enchanted tea under the giant mushroom
  • Alice pre-production: Study sheet of the smoking blue caterpillar
    Study sheet of the smoking blue caterpillar

Frequently asked questions