HASHY Studio

Anúncio Festa Oficina

Vertical promo film for the Oficina party: the brand posted around the city and a briefcase that leads the character to the event's name.

Credits and specs

How this project was made, step by step.

01 / Idea
The brand becomes an object
The Oficina party is introduced by the brand itself: stickers with the graphics posted around the city and a briefcase that carries the symbol until the event's name is revealed.
Event reference piece: date, venue and line-up.
02 / References
Character and costume
Character sheet in five views (front, profiles, back and three-quarter) and in close-up, with the costume defined before generating any scene: black jacket, white tank top, light jeans and boots.
03 / Visual direction
The object from every angle
The briefcase was designed like a product: three-quarter, front, side, back and top views, with details of the handle, graphics and material, so it looks the same in every shot.
04 / Script
Shot by shot
The film was organized on a production board with each shot, its visual reference and the scene description, from the sticker being applied to the briefcase on the floor with the signature.
05 / Delivery
Delivery
Vertical film for social media, with the Oficina signature in the last shot.