HASHY Studio

Festa Sem Juízo

A hot night in the desert: full moon, festival stage and a packed dance floor, all the way to the poster with date and line-up.

Category
Events
Year
2026
Length
0:29

Credits and specs

Deliverables

  • Vertical film for social media

Tools and stages

  • Stage sheet
  • Character sheets
  • Prop sheet
  • Generative AI
  • Editing

From briefing to delivery.

How this project was made, step by step.

  1. 01A hot night in the desert
  2. 02The stage before it existed
  3. 03Characters, costumes and props
  4. 04Delivery

  1. 01 / Idea

    A hot night in the desert

    The Sem Juízo campaign is born from an atmosphere: a full moon rising over the desert, a festival stage in shades of orange and red and a packed dance floor, all the way to the poster with the date and line-up.

    Location references: orange full moon rising over desert mountains.

  2. 02 / Visual direction

    The stage before it existed

    The stage was defined on an eight-angle sheet (front, three-quarter, side, audience, aerial view and from the stage to the audience) to keep architecture, light and crowd consistent across shots.

    Reference sheet for the festival stage from eight angles.

  3. 03 / References

    Characters, costumes and props

    The line-up artists got front and back sheets, the main character's costume was put together piece by piece (sequin dress, boots, bag, fan and accessories) and the party cup was drawn from every angle.

    Reference sheet for the trio of artists, front and back.
    Character sheet with costume in four views and accessory details.
    Sheet for the Sem Juízo cup in several views, with print detail.
    Costume composition: dress, boots, bag, fan and accessories.

  4. 04 / Delivery

    Delivery

    Vertical film for social media, ending on the event poster: November 27, Henry Freitas, Kadu Martins and Syon Trio.